Effective 7 September 2026 · Last updated 7 September 2026
These terms are the agreement between you and DDL Ventures for the MakeMe app. By downloading it, opening it, or subscribing, you agree to them. If you do not, please do not use MakeMe.
The short version. MakeMe is a paid subscription app: after the intro, a subscription is what opens it. Apple charges you, renews you, and cancels you — all of it from your Apple Account settings, not from us. The app reads makeup looks with AI, so it is a very good guess, not a fact: check shades and ingredients yourself before you buy or apply anything. You keep everything you send us; you just give us permission to run it through the app for you.
You give MakeMe a photo, a video, or a link to a post. It uses AI to work out the makeup in it and gives you back a breakdown: the steps in the order they were done, the products it believes were used, close matches you can actually buy, and a routine you can follow. You can save looks, keep a shop of products you want, build routines, and ask Makey questions about your own looks.
We may change, add, or remove features as the app improves. If we ever retire something you paid for, section 4 says what happens to your money.
You must be at least 13. If you are under 18, you may use MakeMe only with a parent or guardian's permission, and they are responsible for your account and any purchase made on it. You must not use MakeMe if a previous account of yours was terminated for breaking these terms.
MakeMe creates an anonymous account for you the first time you open it, so your looks have somewhere to live. You may attach it to your Apple ID with Sign in with Apple, which is what lets your looks and your subscription follow you to a new phone. Keep your Apple Account secure; anything done through your account is treated as done by you.
MakeMe is subscription only. Past the intro, an active subscription is what opens the app. There is no free tier.
You keep every right you already have in the photos, videos, links and words you put into MakeMe. You give us a limited, non-exclusive, worldwide, royalty-free licence to store, copy, process and transmit that content only to run the app for you: to analyse a look, to show it back to you, and to keep it in your library. That licence ends when you delete the content, and it lets us do nothing else with it.
We do not use your photos or videos to train AI models, ours or anyone else's, and we do not licence them onward.
You promise that you have the right to send us what you send: that it is your own photo, or one you are allowed to use, and that submitting it breaks no law and no one else's rights. A link you paste is subject to the terms of the site it points to, and it is your responsibility to respect them.
We can suspend or close an account that does any of this, without a refund for the period in progress where the law allows.
MakeMe reads a look with AI. It is often right and sometimes wrong. Product names, shades, colour matches and prices are our best estimate, not a statement of fact about what anyone actually used, and never an instruction. Prices and availability change without us knowing.
Check the shade and the ingredients yourself before you buy. Patch-test anything new, and read the manufacturer's own directions and warnings. MakeMe gives no medical, dermatological or allergy advice, and nothing in it should be treated as any. If a product hurts your skin or your eyes, stop using it and speak to a doctor.
MakeMe names real brands and products so you can find them. Those names and trademarks belong to their owners, and are used only to describe what a look is made of. MakeMe is not affiliated with, endorsed by, sponsored by, or speaking for any brand it names.
Some "Buy" links are affiliate links, and we may earn a commission at no extra cost to you if you buy through one. A commission never changes what the app recommends: matches come from what the look actually needs. What you buy is a contract between you and that retailer, on their terms, and we are not a party to it and not responsible for it.
The app, its design, its wording, its artwork and everything behind it belong to us and are protected by copyright and trademark law. Your subscription buys you a personal, non-transferable, non-exclusive right to use MakeMe on devices you own, for yourself. It buys you nothing else, and nothing here transfers ownership of anything to you.
The breakdowns MakeMe produces for you are yours to use for yourself — post one, print one, follow one. Section 6 covers what you may not do with them.
You can stop using MakeMe at any time, cancel in the App Store, and delete your account in the app's settings. We can suspend or end your access if you break these terms, if we are legally required to, or if we discontinue MakeMe altogether — and if we discontinue it, we will tell you first and you will not be charged again.
Sections 5, 7, 8, 9, 11, 12, 13 and 14 survive the end of this agreement.
MakeMe is provided "as is" and "as available". To the fullest extent the law allows, we disclaim all warranties, express or implied, including merchantability, fitness for a particular purpose, non-infringement, and any warranty that the app will be uninterrupted, timely, secure, error-free, or that its analysis will be accurate. Some places do not allow these exclusions, and where that is so, this section applies to you only as far as it legally can.
To the fullest extent the law allows, we are not liable for indirect, incidental, special, consequential or punitive damages, for lost profits, or for lost or corrupted data. Our total liability to you for any claim relating to MakeMe is limited to the greater of the amount you paid us in the twelve months before the claim, or $50.
Nothing here limits liability for death or personal injury caused by our negligence, for fraud, or for anything else the law does not let us limit. If you are a consumer, your statutory rights are unaffected.
You agree to indemnify us against claims, losses and reasonable legal costs arising from content you submitted, from your use of MakeMe in breach of these terms, or from your breach of anyone else's rights.
These terms are governed by the laws of the State of Wyoming, United States, without regard to its conflict-of-laws rules, and the state and federal courts sitting in Wyoming have exclusive jurisdiction. If you are a consumer in the EU or UK, you keep the protection of the mandatory law of the country you live in, and you may bring a claim in your own local courts.
MakeMe is licensed, not sold, to you, and these terms are between you and us, not between you and Apple. Apple is not responsible for the app or its content. Apple has no obligation to provide support or maintenance for MakeMe — for that, email daniel@ddl-ventures.com. If the app fails to conform to any warranty, you may tell Apple and Apple will refund the purchase price; beyond that, Apple has no other warranty obligation, and any claim about the app — product liability, a failure to meet a legal requirement, a consumer protection claim, or an allegation that it infringes someone's intellectual property — is our responsibility and not Apple's. You confirm that you are not in a country under a US embargo or designated as supporting terrorism, and that you are not on any US list of prohibited or restricted parties. Apple and its subsidiaries are third-party beneficiaries of these terms and may enforce them against you.
If a part of these terms is unenforceable, the rest stays in force. Not enforcing something once does not waive it. You may not transfer this agreement; we may transfer it as part of a sale or merger of the business. Together with the Privacy Policy this is the whole agreement between us about MakeMe.
We may update these terms. If a change matters, we will tell you in the app before it takes effect, and using MakeMe after that means you accept it.
DDL Ventures — daniel@ddl-ventures.com